v. (děs'kānt', dě-skānt') 1. To comment at length; discoursee-business is everyone's business
Since 10/03: TireVan.com - Washington DC
Co-founder & President
Primary architect of TireVan, an ecommerce company that sells tires and wheels online and installs them at the customer’s location. Planned & developed all aspects of the business, including operations, finance, marketing, IT, etc.
  • 85% year-over-year growth, 2005-2006
  • 100% year-over-year growth, 2006-2007
  • 4.8 (on a scale of 5) sustained customer satisfaction ratings (see web site for testimonials)
  • 5x increase in web traffic achieved by utilizing search campaigns and content optimization
  • Developed and deployed an ecommerce web site employing “web 2.0” technologies
  • Built a stable, scalable technology platform with minimal resources and very limited budget
12/98 - 9/02: Weider Publications - Woodland Hills, CA
VP, Internet Operations
Formed new business unit for category-leading publisher of seven fitness-related magazines (including Shape and Men’s Fitness). Conceived and created a subsidiary company to extend print brands by creating branded, web-based product offerings in the health and fitness space.
  • Negotiated and completed acquisition to accelerate business (acquired Asimba.com)
  • Built organization of 25, including engineering, production, marketing, and customer service
  • Developed & deployed iShape (www.ishape.com), an online, subscription-based application for managing weight loss & fitness, which extends the Shape Magazine brand. Application was on time & on budget.
Vice President, New Media
Managed the online business unit of the company, a portfolio of seven magazine web sites and one stand-alone online property. Titles included Shape, Men’s Fitness, and Fit Pregnancy.
  • Completed redesign for all Weider publications websites (7 magazine titles)
  • Reduced operating costs 50% by deploying a content management system to empower print-side stakeholders
  • Generated $2 million dollars in incremental advertising revenue
  • 10x increase in traffic achieved on Shape.com, due to a subsequent redesign
2/98 - 12/98: Washingtonpost.com - Washington DC
Consultant, Online Marketing
Full time consulting in the development of marketing & promotion partnership programs to support the websites for The Washington Post and Newsweek Magazine
5/93 - 1/98: The Walt Disney Company - Burbank, CA
Director, Promotions & Online Marketing (Disney Interactive)
Transferred to the newly formed interactive group to generate promotional partnerships (applying the studio model) for all Disney Interactive video game titles. Portfolio was expanded to include creating web sites for all releases, as well as generating traffic building online promotions.
  • Secured nationally advertised tie-in programs for interactive products with Frito Lay (Toy Story), Campbell’s (Winnie the Pooh), Nestle (Hercules), McDonald’s (Little Mermaid), among others
  • Landed the first-ever quick service restaurant (McDonald’s) tie for an interactive product Produced sponsored demo CD-ROMS for each of the above titles
Director, National Promotions (Buena Vista Television)
Development of promotional partnerships for all of Walt Disney Television’s programming
  • Secured nationally advertised tie-in programs with McDonald’s, Burger King, Kellogg’s, Campbell’s, Pizza Hut, and Target Stores, among others
  • Conceived and produced first website for a Disney Television property (Gargoyles- 1993)
4/92 - 5/93 Eisaman, Johns & Laws - Los Angeles, CA
General Manager, EJL Promotions
  • Staffed and managed start up of new promotion/design division for ad agency, created to enhance revenue opportunities by expanding the agency’s service offering. Service included corporate image work, package design, collateral design, merchandising vehicles, point-of-purchase displays, etc.
  • Achieved profitability in first year of operation
11/90 - 3/92 Dailey & Associates - Los Angeles, CA
Promotions Manager
Created new promotions department for the general ad agency, performing work on accounts such as Nestle, Honda Motorcycles, Great Western Bank, Neutrogena
9/85 - 11/90 Foote, Cone, & Belding - Santa Monica, CA
Account Director
Advertising account services for clients such as Mazda, Mattel, MCA Home Video, MCA Records, and Sunkist